Reading time: 4 minutes
Today we have another treat from the music scene as a guest on our blog. Dirk Weiler will tell us more about how he found LineUpr and why he uses our mobile presentation app for the Leapin Lindy Festival. Lindy Hop is a special dance style, but Dirk will tell you more about it.
You can find more exciting success stories from our customers here.
LineUpr: Hello Dirk. Thank you for taking the time to do this interview. Please introduce yourself and the Leapin Lindy.
Dirk: My name is Dirk and I am part of the team that helps to organize the Leapin Lindy. It’s a 4-day event with dance parties every night and workshops on Saturday and Sunday. It takes place every year in February in Bern.
At the Leapin Lindy, Lindy Hop is danced. It is a dance style from the 1930s from the USA.
LineUpr: How much time and work do you spend, on average, on the planning of the event?
Dirk: We are a core team of 6 people, each with different responsibilities. Also, after the Leapin Lindy is before the Leapin Lindy. After the event and the analysis of the feedback, we start with the vision and planning for the next edition. During the 4 days of the event, we are also supported by over 60 volunteers.
LineUpr: That sounds like something big. What makes your event special? What added value do you offer the participants?
Dirk: We have the excellent teachers and bands of the international scene as guests. We are a non-profit association and our motivation is simply the passion for dance. The core team and over 60 helpers all work on a voluntary basis.
LineUpr: Who is the usual target audience of your event and how do you reach them? Which channels and tools do you use for marketing and presentation?
Dirk: Our target groups are lindy hop and jazz dancers – from beginners to advanced dancers. Leapin Lindy has a well over 10-year tradition and is known among most Lindy Hop dancers. We maintain the homepage and operate through Facebook marketing. In addition, I explained the app and how it works in a video and published it on the website and Facebook.
LineUpr: Perfect transition! You have just used LineUpr for the first time. How did you become aware of LineUpr and what was the decisive argument for you to use an event app?
Dirk: I wanted a modern mobile solution for the extensive schedule. Who, what, when and where. I didn’t know that such a thing existed at all and started googling, trying different things and I finally ended up at Lineupr and got stuck ?
LineUpr: That was definitely the right decision. How did you use the app before, during and after the event?
Dirk: I created the complete workshop plan in the app and then linked it with all the necessary information about the party and workshop times, the dance teachers, and the venues.
LineUpr: How did your visitors react to the app?
Dirk: We had excelent feedback. What was especially important was the offline availability because we had a lot of guests from abroad.
LineUpr: How have your events changed by using an event app?
Dirk: The event itself has changed little. We just go with the times and use new ways of communicating the information. The app is modern, easy to use and understand.
LineUpr: Thank you, Dirk, for the great interview. It is something special to be able to portray such very individual events with our app.
We look forward to the next edition in 2019.