Event Apps for In-House Exhibitions – Experiences of the H. Gautzsch Group

Posted on |

Reading time: 3 Minutes

In this interview, we again welcome an interesting customer. Stefan Brechler from the H. Gautzsch Group has already used LineUpr for three events- twice for his E-Tech in-house exhibition and also for an internal meeting.

He will tell you how they structured the use of an event app in parallel with printed materials and what the participant feedback looks like. Have fun while reading. ?

LineUpr: Hello Stefan. Thank you for taking the time to do this interview. Please introduce yourself and the H. Gautzsch Group. What are your goals and what roles do events play in achieving them?

Stefan: The H. Gautzsch Group is a network of leading medium-sized specialist wholesalers with more than 40 locations nationwide and more than 1,100 employees. With our operatively independent wholesalers, we have been working in three fields of business for 160 years.

As the e-commerce manager, I accompany different digitalization projects in the company group. Events are an essential means of communication and training due to decentralization.

LineUpr: Who is the typical target group of your events and how do you reach them? Which channels and tools do you use for marketing and presentation?

Stefan: There are internal events such as regional meetings or conferences. Since the participants come from the most diverse areas, a central app for control is ideal. There are also customer training courses and in-house trade fairs which are advertised via our e-commerce systems and newsletters.

LineUpr: Do you also use printed products to market the events or to distribute information on site? If so, which and why?

Stefan: We continue to use analog media, as some of our customers still want it. Our printed training calendar, for example, should be on the table of each of our customers. Of course, at the same time, we also offer this information digitally.

LineUpr: You already used LineUpr for the second time for your exhibitions. How did you learn about LineUpr and what was the decisive argument for you to use an event app?

Stefan: We happened to see LineUpr at another event and thought it was good. On closer examination, we were convinced by the ease of use and the fair prices.

LineUpr: Have you already used event apps? If so, what are your experiences and why did you choose LineUpr for this event? If not, what has been against it so far?

Stefan: We only know about LineUpr, but one does not need to know about others.

We were convinced by the ease of use and the fair prices.

LineUpr: Thank you, thank you. ? How did you use the app before, during and after the two fairs?

Stefan: In the app, you could find every stand with its profile, stand number, etc. Besides, there was an overview of the lectures on site. Here we misused some functions a bit, to be honest. But it worked great!

The app was advertised via QR code at the trade fair directly and in advance via mailing.

LineUpr: How did your visitors react to the app?

Stefan: The app was very well received, I’m afraid we will have to use it for every event. 😉

LineUpr: Well, we would not mind. ? You also used the app for your board meeting. Why and how did you come up with this idea?

Stefan: Again, we are very decentralized. The number of managing directors of our connecting houses has now reached 50. The app offered that all colleagues could know when they should be where and which agenda items are there.

Above all, such events are prone to changes in the schedule on the previous day or speakers falling ill, etc. But here, the app can respond flexibly to change the times or rooms. With printed media, it is impossible to do so at this speed.

The app was very well received, I’m afraid we will have to use it for every event.

LineUpr: Which top three tips would you like to give other organizers for the use of LineUpr?

Stefan: 1. Take some time to understand all the functions of the app. The application possibilities are enormous. 2. Remember that not everyone has a QR code reader on their phone. 3. Make use of their support if you are stuck. They help directly and without complications.

LineUpr: Thank you, Stefan, for the great interview and the many compliments. Satisfied customers are the best rewards. More about the H. Gautzsch Group can be found on their homepage. And if you want to talk to Stefan directly, then visit his profile on XING.

We are already looking forward to the many events with you that are yet to come. ?

Best PracticeExhibitionsMeetings
Co-Founder of LineUpr