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Is my house or apartment barrier-free? A question that becomes more and more important with age. Many home builders or apartment seekers have been ignoring this question for far too long. Maike Zimmermann is someone who comes into contact with this topic professionally. She is responsible for the digital offerings and the online area of the bfb barrier-free building business area at the media company Rudolf Müller.
Since 2017, she has been using the LineUpr App for communication at this conference. This interview will tell you why the app is being used for the third time, why paper products are still offered to some participants and what exactly an event app does. Enjoy reading. 😊
LineUpr: Hello Maike. Thank you for taking the time to do this interview. Please introduce yourself and the media company Rudolf Müller.
Maike: The Rudolf Müller Media Group is one of the leading specialist information providers in the fields of planning, construction, real estate, and trade marketing. We used the LineUpr app for the business area “bfb barrier-free building”.
LineUpr: What role do events play for you?
Maike: Events are becoming more and more important to us. We offer a variety of formats: from seminars and workshops to conferences including trade show or exhibitions. The imparting of specialist knowledge and the practical implementation, as well as the exchange of experts and participants among each other, are the center of attention.
LineUpr: Who is the target audience of these events and which channels and strategies do you use to reach them?
Maike: In the field of bfb barrier-free building, we address all building contractors, mainly architects, specialist planners, experts, and anyone who comes into contact with the structural provisions on accessibility. We reach our target audience largely via our newsletter and our website, but also via printed media such as through our magazines.
LineUpr: Do you also use printed products to market the events or to distribute the information on-site? If so, which and why?
Maike: In advance, in addition to the app and digital marketing, there is always a program flyer that reaches our potential participants in various ways. It is, for example, published in journals, distributed at other events or explicitly sent.
Why not exclusively digital? – To reach our target group as completely as possible, we consciously rely on a media mix. Although the focus of our marketing is digital, we find that some of our customers are quite analogous on the move. Both are also on site, for example, printed conference materials and digital conference materials in PDF format so everyone can enjoy their favorite format.
LineUpr: You have already used LineUpr twice for the barrier-free building conference. How did you learn about LineUpr and what was the decisive argument for you to use an event app?
Maike: I looked at the app after LineUpr specifically emailed me and presented the app. At the time we were not explicitly looking for an app – also because of the costs, as it was a new event format with an initially small budget. The excellent price-performance ratio of LineUpr persuaded us to give it a try. The handling is easy and comfortable. Almost everything is customizable so that the app can be well adapted to our needs and design ideas. We use the app every time now.
LineUpr: How did you use the app before, during and after the conference?
Maike: We use the app especially in advance to have all information about the event bundled in one place, which can then be referred to for interested parties. It, therefore, helps with marketing, but the already registered participants can also always be kept up to date through the app and can be informed about any changes. We refer to the app in our newsletters, on our website, and on all advertising material. Also, the app informs guests about the participating manufacturers in the specialist exhibition.
LineUpr: How did your visitors react to the app?
Maike: The app was very well received by our sponsors and exhibitors, as it provides a presence both before and after the actual event. We did not receive targeted feedback from participants, but the app was used very diligently. (We should probably ask at the next conference, good idea 😊)
LineUpr: Has the event or organization changed somehow because of the event app?
Maike: No, so far we have mainly used the app as an information tool. On-site during the event, it was not used, for example, for surveys, downloads, etc.
LineUpr: Which top three tips for the use of LineUpr would you like to give to other organizers?
Maike: Include the app early enough so that it can be used before, during and after the event. Otherwise, the usage itself is very self-explanatory and logical.
LineUpr: Thank you for the great interview Maike. We’re seeing increasing digitalization at construction events, but you’re definitely a few steps ahead of the usual events in this field.
We are already looking forward to your next events and to how we can support them with LineUpr.