Mission Impossible: Event App successfully implemented despite many hurdles

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How did the organizers do it? This is exactly the question we want to get to the bottom of in this case study. In this article, we introduce you to the initial situation and the result. If you are interested in the method, you can download the entire case study by filling the form at the end. You will receive a mail which shows you how.

We decided to use an app to go the digital way of event marketing and event information. Additionally, we wanted to increase the interaction of our guests with the event.

The organizers contacted us and asked for help. Subsequently, we accompanied the event to a large extent and actively participated in the conception and creation of the app. In this case study, we want to show you exactly what we recommended and implemented. At the beginning just this tip: It’s all about promotion and participant interaction.

Would you like to take a closer look at the app? Then just click here:

The Audience

From students to retirees, all ages were present. However, not all target groups get along equally well when using electronic media. The younger ones are, according to experience, much more affine than older participants.

Nevertheless, a proper promotion before and during the event is important – for the older participants, to give the digital solution a chance and for the younger ones to use it on their devices despite the flood of apps.

We particularly liked […] the active involvement of the audience through live surveys, and obtaining feedback and taking on questions from the audience.

Usage Statistics – How many users were there?

The short answer: Quite a lot! The app was opened for the first time on 223 devices. There were 533 sessions in total, which means that each user visited the app 2.39 times. 5,633 pages were visited within the app- that’s 10.57 pages per session. The average session lasted 7:31 minutes.

Incidentally, there were 150 users in the app on the day of the event. This corresponds to 71% of those present (around 210) guests. A fantastic result!

As far as the survey participation is concerned, with 74 replies 35% of the guests were involved. That too is a great value

What we say: These numbers are a complete success! First and foremost, it is thanks to the successful promotion of the app. In the case study, which you can download by filling out the form at the end of this article, you can read about the three factors that we strongly recommend. In addition, we show you some other things which are necessary for the successful use of an event app.

What do the organizers say?

At the end of this case study, Katja Weber will speak on behalf of the organizers. She accompanied the Strategy Conference organisationally and will explain why she decided to use an event app in general and why LineUpr in particular.

We learned about LineUpr from our colleagues at Energy Saxony e.V. We decided to use an app to go the digital way of event marketing and event information. Additionally, we wanted to increase the interaction of our guests with the event

We particularly liked the professional support for the complete creation of the event app, especially the active involvement of the audience through live surveys and obtaining feedback and taking on questions from the audience. Furthermore, we also like the ecological aspect very much, as we were able to largely get rid of paper printouts in the form of lists etc. (participant lists, agenda) thanks to the digital representation of all information about the event.

Thanks to the entire team of the Strategy Conference for their pleasant cooperation! We hope it was not the last time!

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Author
Co-Founder and Managing Director of LineUpr