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Participation in surveys at events is often less than 10%. Here we’ll show you 6 strategies to maximize this rate and get visitors excited about participating in your surveys.
Again and again, organizers ask us if they can conduct surveys with LineUpr at their events. Of course, you can, but often the problem is not the technical provision but the participation rate. After more than 700 events, we have gained some expertise in dealing with attendees and today tell you how to get (almost) all your guests to answer your surveys. Basically, two things are crucial. First, the visitor needs to know about the survey, and second, he must be convinced to participate.
Short Briefing
Added value of surveys: The focus when communicating surveys should always be the added value for the participant.
Presentation of the app: Use the introduction of the app to present your surveys and to show how they work.
Moderators and Speakers: Use the presence of the persons on stage. They should briefly mention the benefits and usage of the app.
Integration into program items: Integrate surveys directly into workshops and lectures.
Presentation of the results: Present the results of the survey live, thus ensuring greater participation in surveys.
User-friendly integration: Make it easy for your participants and integrate the surveys into the app so that users can quickly find and answer them.
What added value do surveys offer your participants?
Very few people do anything without expecting something in return. This also applies to the participation in your surveys. Regardless of how you inform your guests about the existence of the surveys, you need to explain in advance what added value they are getting. This added value should always be at the center of the survey and app information.
At Live Q & As, the added value is clear. Here visitors can direct the discussion on the stage or ask their own questions to the speakers. If you’re looking for feedback on the event or individual program points, then you need to make it clear that the feedback will help you streamline your events and give your guests an even better experience at the next event. General surveys on topics, for example, to develop a study from it, are rather difficult since there is no direct benefit for the participants. Here you could argue that the information collected will be made available to all participants free of charge.
In general, you should communicate to your participants that through surveys they can become part of the event and actively participate in changes and communication topics.
Presentation of the App
The first time the app is presented, the focus should be on the direct added value of its use. Here you can already refer to your surveys which can be done through the app. The users are thus already sensitized and can inform themselves beforehand on how exactly they can use the app.
Also, added information about the app should always shortly talk about the survey function and for what specific cases it will be used at your event.
Presentation by the moderators and speakers
Even though we always talk about the success and scope of digital strategies, at events the physical and analog instruments still work very well. The moderators should refer to the app and surveys at the beginning and in between.
The speakers can also play a decisive role here. The guests always look up to the participants on stage and would like to be guided by them accordingly. Be sure to use this possibility.
Connection to program points
If the surveys refer to individual program items, then, of course, the respective speakers are in question. They should also orient themselves during their presentation according to the survey and take the guests by the hand and motivate them to answer the questions.
Presentation of Results
You can also present the results of the surveys live to your audience via projectors or screens. Your participants can get direct feedback. At the same time, it increases the likelihood that people who have not yet taken part in the surveys will still do so.
User-friendly integration into the app
Besides informing participants about the existence of the surveys, you should, of course, make it as easy as possible for your visitors to participate. This means that you should integrate the surveys into the app accordingly. For example, in global feedback surveys, it is useful to display them directly on the start screen. And if a survey refers to a specific program point, then you should definitely link this point in the app.
What you should have learned
For surveys among your guests to be successful, your visitors need to know about it and you also need to convince them to participate. For the latter, it is important that they recognize the added value. For the first point, you can integrate your app and the surveys into the whole event. In addition to digital communication, your speakers and moderators are also important. They should regularly refer to the survey function. Last but not least, your surveys should, of course, be integrated into the app so that your guests can find them quickly and easily.
What is your opinion on interactive surveys at events? Would you participate in such surveys? If not, why? We appreciate your feedback.
“Reach For The Stars” (https://thenounproject.com/search/?q=reach&i=83713) Icon created by Gerald Wildmoser from “the Noun Project” (https://thenounproject.com).
