Reading time: 3 minutes
Without shipping agencies and logistics companies, the life we know today would not be possible. Every day we order things that sometimes travel halfway around the world before they get to us.
Judith Moser works at the Association of Swiss Shipping Agencies and Logistics Companies (SPEDLOGSWISS). Because networking and new contacts are also essential in this area, SPEDLOGSWISS regularly organizes events to bring their members into contact. The Custom Compliance Day is one such event for which Judith first used an event app from LineUpr in 2018. In this interview, she tells us more about it. Have fun while reading. 😊
LineUpr: Hello, Judith. Thank you for taking the time to do this interview. Please introduce yourself and the SPEDLOGSWISS.
Judith: I am Judith Moser and responsible for public relations at SPEDLOGSWISS, the association of Swiss shipping agencies and logistics companies.
LineUpr: What role do events play for you?
Judith: Events play a significant role for us as they also have the function of networking. We have annually recurring events, including the General Meeting. But we also have ad-hoc events.
LineUpr: You used LineUpr for the Custom Compliance Day. What kind of event is this and which target group do you address?
Judith: The event took place on March 28, 2019, in Olten and was designed as a conference (customs) exclusively for our member companies. The event was a total success.
LineUpr: Do you also use printed products for marketing the event or distributing information on-site? If so, which and why?
Judith: We have different printed products, for example, the annual report SPEDLOGSWISS and our popular member magazine SPEDLOGSWISS Info, which is published three times a year.
… it was generally, and approvingly acknowledged that we are “going with the times”.
LineUpr: What was the decisive argument for you to use an event app?
Judith: As an event participant in external events, we noticed that event apps are trendy. We used an event app for the first time at our specialist event the Customs Compliance Day and had good experiences. However, we have also found that the participants still like to have a handout, so something physical. We will continue to observe the demand for an event app and how we can use it next time.
LineUpr: When and how do you inform the event participants about the event app?
Judith: Usually, we provide information to the appropriate addressee via email (various target group distributors).
Besides, we realized that you should not wholly abandon paper, especially if it is the first time implementing an event app.
LineUpr: How did your visitors react to the app?
Judith: We did not receive any explicit feedback about the event app, but it was generally, and approvingly acknowledged that we are “going with the times”.
LineUpr: What top tips would you like to give other organizers for using LineUpr?
Judith: Get to grips with the platform before creating the event app. What is possible, what do you want to achieve with the app? Which target group would you like to address? Only when these questions are clarified, should you start with the creation of the app. Besides, we realized that you should not completely abandon paper, especially if it is the first time implementing an event app. All information should also be available in a printed form.
LineUpr: Thank you, Judith, for the interview. We can recognize your focus on the essentials and this makes your events exciting. Thank you for giving us a little insight into it.
You can find many more stories about SPEDLOGSWISS here.
We are already looking forward to your next events and to how we can support them with an event app.
