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How did the organizers do it? This is exactly the question we want to get to the bottom of in this case study. In this article, we introduce you to the initial situation and the result. If you are interested in the method, you can download the entire case study by filling the form at the end. You will receive a mail which shows you how.

The organizers contacted us and asked for help. Subsequently, we accompanied the event to a large extent and actively participated in the conception and creation of the app. In this case study, we want to show you exactly what we recommended and implemented. At the beginning just this tip: It’s all about promotion and participant interaction.

Would you like to take a closer look at the app? Then just click here:

The Audience

From students to retirees, all ages were present. However, not all target groups get along equally well when using electronic media. The younger ones are, according to experience, much more affine than older participants.

Nevertheless, a proper promotion before and during the event is important – for the older participants, to give the digital solution a chance and for the younger ones to use it on their devices despite the flood of apps.

Usage Statistics – How many users were there?

The short answer: Quite a lot! The app was opened for the first time on 223 devices. There were 533 sessions in total, which means that each user visited the app 2.39 times. 5,633 pages were visited within the app- that’s 10.57 pages per session. The average session lasted 7:31 minutes.

Incidentally, there were 150 users in the app on the day of the event. This corresponds to 71% of those present (around 210) guests. A fantastic result!

As far as the survey participation is concerned, with 74 replies 35% of the guests were involved. That too is a great value

What we say: These numbers are a complete success! First and foremost, it is thanks to the successful promotion of the app. In the case study, which you can download by filling out the form at the end of this article, you can read about the three factors that we strongly recommend. In addition, we show you some other things which are necessary for the successful use of an event app.

What do the organizers say?

At the end of this case study, Katja Weber will speak on behalf of the organizers. She accompanied the Strategy Conference organisationally and will explain why she decided to use an event app in general and why LineUpr in particular.

We learned about LineUpr from our colleagues at Energy Saxony e.V. We decided to use an app to go the digital way of event marketing and event information. Additionally, we wanted to increase the interaction of our guests with the event

We particularly liked the professional support for the complete creation of the event app, especially the active involvement of the audience through live surveys and obtaining feedback and taking on questions from the audience. Furthermore, we also like the ecological aspect very much, as we were able to largely get rid of paper printouts in the form of lists etc. (participant lists, agenda) thanks to the digital representation of all information about the event.

Thanks to the entire team of the Strategy Conference for their pleasant cooperation! We hope it was not the last time!

The post Mission Impossible: Event App successfully implemented despite many hurdles first appeared on LineUpr Blog.

We have another case study for you! Today it will be about the colleagues at the Silicon Saxony e.V. They’ve been using LineUpr for a while and we were fortunate enough to be at one of the local events. You can expect information about the event, the organization and the use of LineUpr for the distribution of information and the use of our interactive live surveys.

The Organization – Are Technicians Automatically Technically Affine?

Silicon Saxony e.V. is a trade association of the semiconductor industry with a regional focus on Saxony. Its members include both companies and individuals. Most of them have a technical background in common. One can, therefore, assume that the participants are quite technically affine.

The age structure of the association is very diverse. Everyone, from the early 20s up to the age of retirement, was to be found among the participants of the Silicon Saxony Day.

The usage figures of the app speak for themselves. In total, 223 people used the app. On average, everyone visited the app 2.82 times, opening 8.33 pages in each session. The total number of visitors, 300 people, is a great amount! It turns out, that the format of the Silicon Saxony Day is perfect for the use of an event app, despite the age structure. What exactly this event is will be highlighted in the next section.

Silicon Saxony Day 2018 – A lot of Well-Planned Content

The Silicon Saxony Day is the annual conference of the association. A lot of content was offered in this and the past years. The language of the conference was English. The reason for this is that the association was able to welcome guests from abroad.

In addition to the keynote speeches on the different topics typical for conferences, there were workshop tracks for which each guest could individually choose for themselves. Here, practical knowledge was imparted, the best practices were discussed and the professional exchange with colleagues was maintained.

During the lunch break, various companies presented themselves in an exhibitor pitch. The atmosphere here was rather laid back – the audience stood at bistro tables and the pitching exhibitors had space in front of a monitor to present their company.

After the lunch break, companies that registered in advance could participate in speed dating with interested students. The students were looking for internships, final theses, traineeships or direct entry. The speed dating served to get to know each other better and explore potentials.

The event was then concluded in an informal round in the evening.

The Objective

Different organizers have very different goals when using an event app. Since Silicon Saxony already used apps from LineUpr several times, the plan to replace printed materials is almost achieved. The organizers wanted to completely get rid of printed materials. Additionally, another goal was to increase the interaction at the event and to offer a database where the participants could retrieve all information in bundles after the event.

The App – What was Presented?

In addition to the classic what, when, where and with whom, other features of LineUpr were also used. Basic event information and information about the organizer were presented.

In the corresponding profiles, the sponsors of the event were presented and could, therefore, be particularly well acknowledged by the participants. In addition, the post function was very well used. A total of 10 messages were distributed to the guests via this service. The messages were all prepared in the CMS of LineUpr and were published at the given times. If you want to do that, check out the instructions here. Posts were the third most opened page after the homepage and the program – so in-app messages work very well!

The survey feature was also extensively used, both during and after the event. But we will touch more on this in the following section.

The Surveys – Promotion is Key!

Two survey types were used. The feedback – in duplicate – was used after the event. Once for the companies that participated in the speed dating and once for all guests to ensure the quality of the event for the following years. In order to achieve the highest possible number of participants, the organizers subsequently sent an email with a request for feedback.

Behind the button “START THE SURVEY” is the link, which led directly to the survey.

The voting rate for the feedback was remarkable in comparison: 65 participants rated the event afterwards. The reason for the good participation was the form of advertising. If you also want to know how to properly promote your event app, check out this tutorial.

In addition to the feedback, our live survey was also used. After a demo of technologies from different companies, a winner could be chosen by means of a survey and corresponding results presentation on the screen. The live survey was technically implemented with our slide view. One of our colleagues was on site as a director to publish the prepared survey, while the presenter on stage called for participation. The director then placed the slide view on the screen while the results were received. After a suitable time, which varied each time, the survey was deactivated again and the result was announced. The optimal voting time depends on how many people are in the room. Over time, the dynamic decreases noticeably. If that is the case, the poll should be deactivated again.

Interested in creating a survey and conducting it yourself? Then this guide is just right for you to read.

Networking – Use Existing Channels

The organizers decided to map the networking by using participant profiles in the app. Since the participants do not have to register with LineUpr to use the app, we imported the participants’ data in the form of a list before the event.

This offers several advantages. On the one hand, the guests can quickly get an overview of the other participants and can inform themselves in advance about their company, field of business and offers. In addition, we at LineUpr rely on existing communication channels, which the participants generally appreciate, because new contacts do not need to be transferred to other systems after the event. Above all, existing channels mean e-mail, as it is still the most widespread form of communication in the business context. But Xing or LinkedIn profiles are also very popular communication channels. According to the motto “Please your customer, not your ego”, this is the best way for the participants.

You would like to know more about creating appealing personal profiles? Then click here!

The second benefit has to do with the content of the event. The content presented in the workshops was linked in the respective profiles of the speakers. The guests can easily access the presentations and these are once again associated with the speaker.

Summary – Goal Achieved?

The goal from above was achieved. There were no printed materials and the participants were able to network with each other as well as with the companies on site. All the documents for lectures and presentations are available online and the interaction at the event could be significantly increased.

To clarify this once again, we will let Carola Schulze from the organizers’ team speak at the end.

What the Organizers say

The great thing about the app is that it is totally easy to handle. You can easily set and retrieve content. The user gets an overview of the program and receives information about the individual lectures. You can also set favorites and knit your own program. No printed program booklet is required anymore, as today almost everyone owns a smartphone. The live voting function is also great. As a trade network, we want to constantly know what moves our members and what they think. You can use the app to ask specific questions about specific topics during an event and receive replies in seconds, which can be presented directly on a slide. We will use the app more often in the future, on the one hand to convey program content and on the other hand for surveys in order to get the opinions of our members faster.

“Silicon” Icon created by Symbolon from “The Noun Project” (https://thenounproject.com).

The post The Silicon Saxony Day with LineUpr – Interactive Surveys and Information Right in your Pocket first appeared on LineUpr Blog.