SEO & Content Marketing. Probably the two most important topics in online marketing at the moment. Someone who is quite familiar with this is the SUMAGO GmbH. And if they aren’t helping companies with their online appearances, then they are organizing the CAMPIXX events. And that’s exactly why they used the LineUpr app twice in 2018.

Find out in this interview what’s behind the term CAMPIXX and how they successfully used the LineUpr app for the two events. A great customer story. ?

LineUpr: Hello Team CAMPIXX. Thank you for taking the time to do this interview. Please introduce yourself and the SUMAGO GmbH.

Team CAMPIXX: Hello also from our side. The SUMAGO GmbH is a SEO & Content Marketing Agency from Berlin and the organizer of the CAMPIXX Events. Under the name CAMPIXX, various events have been unified for the last 11 years, designed to bring people together for mutual learning and getting to know each other in the areas of online and offline marketing. The Marketing Underground is a large cross-thematic event with up to 7,000 participants and the SEO CAMPIXX and CONTENTIXX are purely communication events with max. 700 participants.

LineUpr: You used LineUpr for two events. For the CONTENTIXX and SEO CAMPIXX. Can you tell us more about these two events? Which target group are you addressing here?

Team CAMPIXX: Exactly, we used the app for these two consecutive conferences. At CONTENTIXX, everything revolves around content marketing. The SEO CAMPIXX is intensively concerned with the topic of search engine optimization. Our target audience is wide-ranging and ultimately includes everyone working directly on the topic. The events are not intended for beginners but are built specifically for a professional level.

LineUpr: What strategies and tools do you use in addressing this target group? Do you attach particular importance to something special?

Team CAMPIXX: The CAMPIXX conferences are already a fixed part of the conference year for many in this scene. To address our target groups, we use almost all marketing-relevant measures here. These range from printed advertisements in specialist magazines to mailings, media co-operations, AdWords and Social Media campaigns, as well as newsletters.

LineUpr: Why did you decide to use an event app for these events?

Team CAMPIXX: We needed an app to offer the information digitally structured for the participants. We chose LineUpr because this app is a PWA. Thus the participants did not have to download an app onto their mobile phone – often this is not permitted with company mobile phones.

Quote: We chose LineUpr because this app is a PWA. Thus, the participants did not have to download an app onto their phone.

LineUpr: How long before the events did you start building the app? How much time did you spend on the app?

Team CAMPIXX: The planning of the events started in April 2018, directly after the last events. We learned about LineUpr at the beginning of July and at the end of July we started to deal with the app. We cannot define a precise amount of time invested here, but it should be said that the app in the backend is very user-friendly and self-explanatory. When questions arose, the LineUpr support was helpful and quickly at our side. Here also a thumbs up for your service.

LineUpr: When and how did you inform the participants about the app?

Team CAMPIXX: We informed our participants about the app through our event homepage and a newsletter. The app was incorporated on the program page, so that on the one hand the participants were able to directly access the program and on the other hand they were directed to the app.

LineUpr: How did your visitors react to the app?

Team CAMPIXX: The participants were impressed. Especially with a BarCamp concept, presentation titles can change at short notice. With the app, we have the opportunity to incorporate changes just in time and to also inform users via InApp notifications.

LineUpr: What did you like most about LineUpr and what can we still improve?

Team CAMPIXX: The structure in the backend more or less self-explanatory, data can be entered super quickly and easily, even small changes are done quickly without much effort. Here again a compliment to the LineUpr support, which was quickly and professionally available. The possibility to organize the program points in a printable format by means of DragNDrop would be the icing on the cake.

LineUpr: What top tips would you like to give other organizers when using LineUpr?

Team CAMPIXX: 1. Inform attendees that it is a WebApp/PWA and nothing needs to be downloaded from the Google Play Store or Apple Store. 2. Stop looking for other providers, LineUpr can do everything you need and has very good support.

LineUpr: Thank you for the great interview and the great closing words. We could not have planned it better. More information about CAMPIXX and the events is also available online. A Facebook visit is also worthwhile.

We are already looking forward to the next events with you.

The post Event Apps for Conferences – the Campixx Events of Sumago GmbH first appeared on LineUpr Blog.

In this tutorial, we’ll talk about the menu and labels in your LineUpr app in detail. We will show you how to choose the order of your menu points and how to define which menu items are only visible in the general menu and which are also visible on the home screen. We’ll also show you how to customize the labels of the menu items to match the language of your audience.

The featured examples can be found as always in our demo app.

Wording – The Language of your Participants

In addition to optics, language is also a way to create a pleasant environment for your participants. In order for you to create a mainly positive user experience for your guests, it is imperative to also use the titles and terms that your participants intuitively understand and feel comfortable with.

To integrate these terms into the app, first, log in to your account and go to your event dashboard. Now navigate to the menu item “Settings” (1) and click on “Wording” (2).

Here are a total of 15 ways to change titles in the app.

“Lineup” (3)
The title for the general menu item “Lineup” in the menu and on the home screen. Frequently used alternatives to “Lineup” are “Speakers”, “Participants”, “Guests”, etc.

“Lineup – Homescreen Subtitle” (4)
The title for the subtitle of the general menu item “Lineup” which is only displayed on the start page.

“Schedule” (5)
The title for the general menu item “Schedule”. Frequently used alternatives to “Schedule” are “Programm”, “Order”, or “Timetable”.

“Locations” (6)
The title for the general menu item “Location” in the menu and on the home screen, if there is more than one location. Frequently used alternatives to “Locations” are “Venues”, “Stages” or “Campus”.

“Location” (7)
The title for the general menu item “Location” in the menu and on the home screen, if there is only one location. Frequently used alternatives to “Location” are “Venue”, “Stage” or “Campus”.

“Room Plans” (8)
The title for the item “Room Plans”, which is displayed in the respective location, provided that at least one room or site plan is stored. Frequently used alternatives to “Room Plans”, are “Location Plan”, “Floor Plan” or “Stage Plan”.

“About” (9)
The title for the item “About” in the menu and on the start screen. Under this menu item is one or more individual information pages. Depending on what information you present on these pages, you should also change the name. Do you use, for example, only an about page, then you should also rename the menu item accordingly. So the user can already find out directly on the home screen which information is hidden under this menu item.

“About – Homescreen Subtitle” (10)
The title for the subtitle of the general menu item “About” which is only displayed on the home screen.

“Sponsors” (11)
The title for the general menu item “Sponsors” in the menu and on the start screen, if more than one sponsor exists. Frequently used alternatives to “Sponsors” are “Partners”, “Co-operation Partners”, “Supporters” or “Friends”.

“Sponsors – Homescreen Subtitle” (12)
The title for the subtitle of the general menu item “Sponsors” which is only displayed on the homepage.

“Sponsor” (13)
The title for the general menu item “Sponsor” in the menu and on the start screen, if only one sponsor exists. Frequently used alternatives to “Sponsor” are “Partner”, “Co-operation Partner”, “Supporter”, “Patron” or “Friend”.

“Surveys”  (14)
The title for the general menu option “Surveys” in the menu and on the home screen, if more than one survey exists. Frequently used alternatives to “Surveys” are “Feedback”, “Speaker Evaluations”, “Polls”, “Your Opinion” or “Opinions”.

“Survey” (15)
The title for the general menu option “Survey” in the menu and on the home screen, if only one survey exists. Frequently used alternatives to “Surveys” are “Feedback”, “Speaker Evaluation”, “Poll”, “Your Opinion” or “Opinions”.

“Registration / Ticket Button” (16)
The title for the “Registration / Ticket Button” bar, which is displayed on the home screen between the title / teaser image and the menu items on the home screen. Frequently used alternatives to “Registration” are “Sign Up”, “Tickets” or “Newsletters”.

“TBA – Placeholder when no location is set” (17)
Placeholder, if no location is assigned to a scheduler point. This placeholder is displayed both in the program flow overview and on the profile of the program points.

Personalise the Event App Menu

In addition to the titles, you can also customize the menu and the menu items of your event app to your liking. You have to navigate to the menu item “Settings” (18) and then to “Menus” (19).

The current order of all menu items is displayed here.

You can delete a menu item by clicking on the “X” (20) next to the menu item.

You can change the order of the menu items by repeatedly pressing the two opposite arrows (21) next to the respective menu item and moving the item up or down.

You can also define whether a menu item is only displayed in the general menu or on the home screen. To do this, you first have to click on the downward pointing arrow (22) of the respective menu item and here you can, via the slider (23), define whether the menu item should be displayed on the home screen of the app or not.

Create Individual Menu Items

In addition to the preset menu items, you can also create individual menu items based on categories. So you can, for example, generate the lineup menu item directly in different categories, such as a menu item for attendees and one for presenters. If you forgo this, then all of these persons will be displayed together in the menu item Lineup.

To create custom menu items, first, select the type of underlying menu item (24) and then click on “Add entry” (25).

After creating this new menu item, click on the down arrow. After that, a small window will open where you can define a “category filter” (26) for this menu item.

When you have decided on a category, then the title (27) of this menu item, which takes the title of the category, automatically changes as well. You can also define an individual subtitle (28) for the menu item here.

What should you have learned

In this tutorial, we introduced you to how you can customize the language and menu items of your app to your liking. Use this opportunity to make your participants enjoy the experience even more.

In the next tutorial, we will deal with the subject of surveys. What types of surveys do we offer and how should they be used for optimal success. More on our blog.

“Design” Icon created by Ryan Beck from “the Noun Project“.

The post LineUpr Tutorial – How to Personalise Your App Home Screen and Use the Language Style of your Attendees first appeared on LineUpr Blog.

In this tutorial, we’ll look at the color scheme of your LineUpr app in detail. We’ll show you how to integrate your corporate design and let the app shine in your colors. We will also show you how to integrate teaser and footer images into the app and select your own app icon.

In the second part, we will look at the settings of your event CMS for the first time and explain how to enter basic information for Google Search, how to customize basic event information such as title, date and URL, link it directly to your Google Analytics account, and define your imprint.

The featured examples can be found, as always, in our demo app.

Color Scheme – Corporate Design

You can determine the visual appearance of the app according to your ideas.

To do this, first, log in to your account and go to your event dashboard. Now navigate to the menu item “Settings” (1) and click on “Appearance” (2).

In the first block “Color Scheme” you can determine the colors of your event app. Depending on how deeply you want to deal with individual components of the app, you can use the simple option, where you can adjust only the four colors to your specifications, or you can choose the expert version, where you determine the colors individually for all subpages.

No matter which variant you choose, the basis is always the 4 “basic colors” (3). Here you can either search for your desired color in the color matrix or enter the hex code directly. In the standard scheme, the colors 1 (background) and 2 (font color) are the dominant colors and determine the colors of the start page of the app. The colors 3 (background) and 4 (font color) are only relevant for the subpages.

Here is a small practical example of where which colors are used:

Activate the expert mode by clicking on “More Color Customization” (4). Here you can independently set which color should be used for which font or background on individual pages of the app.

Teaser Image

The first thing your participants see when they open the app is the start screen. This is also the most visited page of your app. The start screen is the digital equivalent to the first page of your event flyer. Use this attention and utilize an appealing teaser image.

You can upload the teaser image in the second block “Images” under “Teaser Image” (5) into your app. For this, drag the picture either by “drag and drop” into the field or click on “Pick Image” (6) and on the next page in the upper left corner “Upload pictures”.

We support the image formats jpg and png. The optimal size for the title image is 750 x 450 pixels. However, other sizes and formats are possible. The app adapts automatically to the picture. Depending on the size of the picture, the menu shifts up or down, which may look less appealing. Our tip: Avoid pictures that are very long or very narrow in relation to the width.

App Icon

Your guests can also get the app directly on the home screen of their smartphones. All they have to do is bookmark the app. An explanation of how this works is presented automatically when the app is first opened.

Of course, you can decide to bookmark it later. To help quickly explain how to do this, we’ve created guides for the most popular browser apps in this article.

By default, our logo is set as the app icon. However, you can quickly change that by clicking on “Change” (7) and uploading your icon via “Upload Images” (top left corner).

We support the image formats jpg and png. The icon must be square and should have a minimum size of 300 x 300 pixels.

Footer Image

By default, our logo is displayed in the selected color scheme in the footer of the app on the start page. You can also integrate your footer image at this point and even link an external source. Many of our customers integrate their company logo here and a link to their homepage.

You can drag and drop the footer image into the field or click on “Pich Image” (8) and on the next page in the upper left corner “Upload Images”.

We support the image formats jpg and png. The optimal size depends on the picture. The app automatically adapts to the height of the image.

General Settings

After the app is a visual highlight, it comes to the basic settings. To do this, first, click on the menu item “Settings” (9) and then on “General” (10).

“Name” (11)

Here you can customize the name of your app/event.

“Event URL” (12)

Here you can customize the last part of your app URL.

Just as a reminder, the link to your app is structured like this: lineupr.com/Organisername/Eventname. Under “Event URL” you can adjust the “event name”. We always advise you to use short phrases, because some participants copy the link to the event or type in it by hand.

“Start and End Date” (13)

Here you can determine when your event starts and when it ends. The end date is optional and does not have to be entered by you.

“Time Zone” (14)

Determine the time zone of your app.

“Shift End of the Day” (15)

This feature is primarily for festivals and events that go into the night.

Normally, the transition from one day to the next in the app always takes place at 00:00 hours. Especially at festivals, some artists also appear at 01:00 a.m., etc. It is disturbing for the user experience if you would have to first switch this programme item to the next day in the app.

To solve this problem you, yourself, can define when a day starts and when it ends. So, if, for example, you enter 02:00 a.m., then programme items that start at 01:00 a.m. will still count as the day before.

“Short Description” (16)

This text is especially important for the search engine results and links in social networks. Here you can describe your event in a few words.

When searching for your app on Google this text, among others, is searched and also displayed under the link on Google.

If you link your app to social networks, then the text will be displayed below the image for the app.

“Language” (17)

As the title suggests, here you can define the language of the app. We currently offer German, English, French and Hungarian. Other languages like Spanish and Turkish will soon follow.

“Imprint” (18)

Here you can display your imprint. Since apps are rated as homepages, an imprint is always mandatory. We will share this imprint field in the published app. We take responsibility for the technical delivery of the app and you for the content.

“Registration / Ticket Link” (19)

Here is a particularly powerful spot to present a link in the app. If you use this feature, this link will appear on the app’s homepage between the teaser image and each item in the Start menu.

Many promoters use this feature to promote the ticket or sign-up link directly through the app.

“Hashtags” (20)

Your participants can share the app independently via their networks. If you post one or more hashtags, then these hashtags will always be automatically included with this share, so that a common stream can be created on the respective channel.

Please enter your keyword without the hashtag symbol. This will be added automatically. Of course, you can also work with several keywords.

“Statistics” (21)

Do you want direct access to the statistics of your app? No problem. You can either create a new Google Analytics account or use an existing one and generate a key there. You can display the key in this field. Now you can analyze the usage of your app in your account.

What Should You Have Learnt

In this tutorial, we introduced you to how you can make the app look like your own. Use these options to make your participants enjoy the experience even more.

Additionally, in the second part, we showed you the general settings in the Event CMS. You should now be able to display your hashtags, link your app to your Analytics account, or customize the event URL yourself.

In the next tutorial, we will deal with the subject of individualization again. This time it will be about how you designate names in the app and the structure of the menu. More about this can be found on our blog.

“Design” Icon created by Ryan Beck from “the Noun Project“.

The post LineUpr Tutorial – How to Create Event-Apps in Your Corporate Design + the General Settings Explained first appeared on LineUpr Blog.